Privacy Policy

your life is yours.

Built privacy-first. Here's exactly what the app handles, where it lives, and what we never do.

Effective · June 4, 2026
Provider · Mark Pernitsch, operating as northOS (a sole proprietorship)

The short version: Mark is built so your life stays yours. Your entries — text, photos, voice memos, locations, moods — are stored in your own private iCloud account, not on our servers. We don't collect them and we can't read them — so there's nothing on our end to sell, share, or lose. There are no ads, no third-party trackers, and no analytics SDKs in the App.

This Privacy Policy explains how the Mark app (the "App"), provided by Mark Pernitsch, operating as northOS (a sole proprietorship) ("we," "us"), handles your information. It applies to the Mark iOS application.

01where your data lives

Everything you create in Mark is saved on your device and synced through Apple iCloud (CloudKit) using your own Apple ID. We do not operate a server that stores your content, and we have no ability to access, read, or retrieve it. Apple's handling of your iCloud data is governed by Apple's Privacy Policy.

02device permissions — what each is for

Mark asks for permissions only when a feature needs them, and only with your consent:

  • Camera & Photos — to attach a photo to an entry. Photos are stored in your entries (device + your iCloud).
  • Microphone — for two things: voice memos, which are saved with your entries in your private iCloud, and dictation, where your speech is transcribed to text on-device.
  • Speech Recognition — on-device transcription of dictation. The resulting text becomes a note in your entry (and syncs via your iCloud like any other note).
  • Location — opt-in per entry. When you pin where a moment happened, Mark uses your location to note a place name. Your coordinates are sent to Apple's services to return that information; we do not collect, store, or track your location ourselves. Mark never tracks you in the background.
  • Reminders — if you choose, Mark creates calm Apple Reminders for your recurring tasks. These live in your Reminders app / iCloud.
  • Notifications — local reminders generated on your device. No push server.
  • Face ID — optional app lock. Authentication is handled by iOS; we never see or store your biometric data.

03sharing

Mark lets you create a branded recap card (a day, week, or year) and share it yourself via the iOS share sheet. These cards are generated on your device; when you share one, you send it through the app or service you choose. Mark does not transmit it to us, and nothing syncs to other people.

04third parties

Mark uses only Apple's own frameworks: iCloud/CloudKit (storage & sync), Speech (on-device dictation), Maps and geocoding (place names), and, in the future, the App Store (purchases). There are no third-party analytics, advertising, attribution, or tracking SDKs in the App, and we do not share data with third parties for advertising.

05subscriptions (when offered)

Mark's daily features are free. Premium features, when available, are sold through Apple In-App Purchase. Apple processes the payment; we never receive your card or payment details. Your subscription status is managed by Apple and your device.

06children

Mark is not directed to children under 13, and we do not knowingly collect personal information from children.

07keeping and deleting your data

Because your data lives in your iCloud, you control it. You can delete any entry in the App, and you can remove the App's data from iCloud via your device's iCloud settings. We hold no separate copy to delete.

08changes to this policy

If we update this policy, we'll revise the date above and, for material changes, note it in the App or on this page.

09contact

Questions about privacy? Email support@northos.xyz or visit mark.northos.xyz/support.